I scale eCommerce brands with full-funnel Google Ads strategy
5+ years, PKR 2.1B+ in ad spend managed, 400+ clients across 30+ countries — with a specialism in regulated, policy-sensitive niches.
Everything your account needs to scale — nothing it doesn’t
Google Ads Management – Full-service strategy, optimization and scaling
I take ownership of your Google Ads account—from strategy and campaign structure to ongoing optimization, testing and profitable scaling.
Google Ads Audit & Growth Strategy
A senior-level review of your account, tracking and customer journey—followed by a prioritized action plan showing what to fix, stop and scale.
Conversion Tracking & Measurement
Accurate conversion tracking across Google Ads, GA4 and GTM, giving you reliable data for optimization and smarter bidding.
Merchant Center Compliance & Recovery
Specialist support for Merchant Center suspensions, product disapprovals and complex compliance issues—particularly in sensitive industries.
Real accounts, real numbers
Open any card for the full problem → action → result breakdown.
Peptide brand scaled to $2M/mo in sales at 5.06× ROAS
Twice suspended for policy violations in a tightly regulated supplement niche, with a Shopping feed structure starving the most profitable SKUs of budget.
Rebuilt Merchant Center compliance from scratch, restructured Shopping and Performance Max around margin tiers, and layered first-party signals into Demand Gen retargeting.
Scaled to $2M in monthly sales at a 5.06× ROAS — and zero further suspensions.
Family law firm hit 1.25M conversions at 31.93% CVR
Strong intent-driven demand was being undercut by a fragmented campaign structure that diluted machine-learning signals and capped qualified enquiry volume.
Consolidated campaigns into a clean structure, rebuilt conversion tracking around genuine case enquiries, and ran continuous ad copy and audience testing.
1.25M conversions at a 31.93% conversion rate — far above category benchmarks for legal search.
Second peptide brand generated $7M all time at 6.46× ROAS
A second peptide brand in the same policy-sensitive category needed to grow beyond one-off wins into sustained, compliant, long-run performance.
Built a full-funnel account on a policy-safe feed — Shopping and Performance Max on margin tiers, supported by Search and retargeting — and managed it month over month.
$1.2M in managed spend returned $7.79M in conversion value at a 6.46× ROAS, with $7M in all-time sales generated.
Figures taken directly from the live Google Ads account. Client name redacted under NDA.
A specialist in the accounts most agencies won’t touch
Regulated and policy-sensitive verticals need someone who knows the rulebook as well as the bidding — not a generalist learning on your budget.
Google Premier Partner
Top-tier partner status, earned on performance — not on a certification quiz.
Policy-first approach
Compliance designed in from day one, so scale never costs you the account.
Full-funnel structure
Shopping, PMax, Search and Demand Gen working together instead of bidding against each other.
Profit-tied reporting
Weekly and monthly reporting against ROAS and contribution margin, never vanity metrics.
What clients say
Mursaleen is a diligent worker. Always willing to help when you have questions about Google Ads and its system. As you know Google Ads is a complicated system and he knows the system quite well. I have him on a subscription and will continue to use his services.
I think he is one of the best; highly recommended. Pays attention to every little detail.
Mursaleen knows his Google Ads setup and execution. I will be using him again.
How we work together
Discovery & account audit
I review your account, spend and compliance risk, then send a prioritized fix list.
Strategy & compliance plan
I develop a tailored strategy covering campaign structure, targeting, budgets, measurement and the highest-priority opportunities for growth.
Build, track & launch
Your campaigns and conversion tracking are carefully built, tested and launched across the Google Ads channels best suited to your goals.
Optimize, scale & report
I continuously optimize performance, test new opportunities and allocate budget toward what delivers the strongest returns—with clear reporting focused on revenue, ROAS and lead quality.
Find out what your account is leaving on the table
A 20-minute teardown of structure, spend and compliance risk — with a prioritized fix list you can act on whether we work together or not.