Client: A Growing E-commerce Brand in the Health Sector Period Covered: May 19, 2024 – May 18, 2025 Overview: This case study highlights the successful management of advertising campaigns for an e-commerce brand, demonstrating exceptional return on ad spend (ROAS) and significant conversion growth over a 12-month period. Through strategic
Industry: eCommerce – Health & WellnessDuration: April 18 – May 17, 2025Platform: Google Ads (Search, Shopping, and Performance Max)Goal: Scale revenue profitably through full-funnel ad campaigns targeting product discovery and repeat purchases Performance Snapshot Metric Result Actual ROAS 519.84% Conversion Value $431,000 Conversions 1,720+ Orders Total Ad Spend $82,800 Strategy
If you’re a business owner or marketer, you’ve likely asked, “How much does Google Ads cost?” The answer depends on various factors like industry, competition, bidding strategies, and your overall campaign goals. In this article, we’ll break down the cost of Google Ads, explore pricing structures, and provide actionable insights
Google Ads is one of the most powerful platforms to drive traffic, generate leads, and boost sales. However, to make the most of your advertising budget, you need to focus on how to optimize Google Ads effectively. In this guide, we’ll explore actionable strategies to help you maximize your return
Understanding Google Ads: The Basics and Beyond Google Ads is an online advertising platform that allows businesses to display ads on Google’s search results pages and across its extensive network of websites. By using a pay-per-click (PPC) model, advertisers only pay when users click on their ads, making it a
