Industry: eCommerce – Health & Wellness
Duration: April 18 – May 17, 2025
Platform: Google Ads (Search, Shopping, and Performance Max)
Goal: Scale revenue profitably through full-funnel ad campaigns targeting product discovery and repeat purchases
Performance Snapshot
| Metric | Result |
| Actual ROAS | 519.84% |
| Conversion Value | $431,000 |
| Conversions | 1,720+ Orders |
| Total Ad Spend | $82,800 |
Strategy Overview
1️⃣ Campaign Structure
- Performance Max Campaigns used for broad product discovery and dynamic ad placements across Search, Display, YouTube & Gmail
- Shopping Campaigns built with structured product groupings for better feed control and bid optimization
- Search Campaigns focused on branded and high-intent non-branded keywords
2️⃣ Audience Targeting
- Leveraged first-party customer lists for remarketing and upsells
- Used custom intent audiences targeting users interested in fitness, recovery, and wellness
- Smart segmentation between cold, warm, and hot traffic to guide funnel approach
3️⃣ Creative & Messaging
- Highlighted USPs such as fast delivery, science-backed formulations, and real customer reviews
- Used image-rich product carousels, responsive display ads, and video creatives to improve engagement across formats
4️⃣ Bidding Strategy
- Started with Maximize Conversions, then transitioned to Target ROAS bidding once performance stabilized
- Campaigns automatically adjusted bids for the highest-value shoppers in real-time using Smart Bidding
Result Breakdown
- Generated $431K in revenue from $82.8K ad spend, achieving a 519.84% ROAS
- Over 1,700 sales were driven in 30 days, showing consistent daily conversion trends
- Campaign performance steadily scaled with minimal drop in efficiency due to strong creative and optimized bidding
