Optimizing Google Ads Campaigns for Crystal Breeze Commercial Cleaning

Client Overview:

Crystal Breeze Commercial Cleaning is a professional cleaning service specializing in office space sanitization, regular maintenance cleaning, bathroom revitalization, and window and glass detailing. The company’s mission is to provide a pristine and hygienic environment for businesses, ensuring customer satisfaction and employee well-being. Operating in a competitive market, they sought to boost their online presence and increase client inquiries.

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Objective:

Crystal Breeze Commercial Cleaning approached us with the following goals:

1. Increase Leads: Generate more inquiries through their website and phone calls.
2. Improve Ad Performance: Achieve better ROI for their Google Ads budget.
3. Expand Visibility: Reach potential clients in targeted locations effectively.

Challenges:

1. High Competition: The cleaning industry in their service area was saturated with competitors running similar campaigns.
2. Limited Conversion Data: The initial Google Ads account setup lacked proper conversion tracking, making it difficult to measure performance.
3. Keyword Inefficiencies: The existing campaign was targeting broad keywords, leading to wasted spend on irrelevant clicks.

Solutions Implemented

1. Comprehensive Keyword Research:
   • Conducted in-depth research to identify high-intent keywords specific to commercial cleaning services.
   • Focused on long-tail keywords such as “professional office cleaning services near me” and “corporate bathroom cleaning.”
2. Conversion Tracking Setup:
   • Implemented tracking for lead form submissions, website calls, and calls from ads to measure campaign effectiveness.
   • Utilized Google Tag Manager for seamless integration and accuracy.
3. Targeted Campaign Structure:
   • Created separate ad groups for services like office cleaning, bathroom revitalization, and window detailing.
   • Utilized geo-targeting to focus on high-value areas within their service radius.
4. Ad Copy Optimization:
   • Developed compelling and action-oriented ad copy highlighting their unique selling points, such as “100% Customer Satisfaction Guarantee” and “Flexible Cleaning Schedules.”
   • A/B tested different headlines and descriptions to identify top-performing variations.
5. Budget Allocation and Bidding Strategy:
   • Shifted budget towards high-performing campaigns and reduced spend on underperforming ones.
   • Adopted a manual CPC strategy initially to control costs, transitioning to enhanced CPC for better conversions.

Results Achieved:

1. Increase in Leads:
   • Achieved a 45% increase in leads within the first three months.
   • The conversion rate improved from 2.5% to 6.8%.
2. Improved ROI:
   • Reduced cost per conversion by 30% by eliminating irrelevant clicks and focusing on high-intent traffic.
3. Enhanced Visibility:
   • Click-through rates (CTR) improved by 60%, with ads consistently ranking in the top positions.
   • Crystal Breeze saw a significant increase in website traffic from targeted locations.