Regulated supplements
$2M/mo
monthly sales at 5.06× ROAS · 90 days
Peptide brand scaled to $2M/mo in sales at 5.06× ROAS
Problem
Twice suspended for policy violations in a tightly regulated supplement niche, with a Shopping feed structure starving the most profitable SKUs of budget.
Action
Rebuilt Merchant Center compliance from scratch, restructured Shopping and Performance Max around margin tiers, and layered first-party signals into Demand Gen retargeting.
Result
Scaled to $2M in monthly sales at a 5.06× ROAS — and zero further suspensions.