Family law firm
31.93%
1.25M conversions at this CVR · 12 months
Family law firm hit 1.25M conversions at 31.93% CVR
Problem
Strong intent-driven demand was being undercut by a fragmented campaign structure that diluted machine-learning signals and capped qualified enquiry volume.
Action
Consolidated campaigns into a clean structure, rebuilt conversion tracking around genuine case enquiries, and ran continuous ad copy and audience testing.
Result
1.25M conversions at a 31.93% conversion rate — far above category benchmarks for legal search.