Most PMax accounts run one campaign for every product and let Google decide. I structure Shopping and Performance Max around your bestsellers and margins, feed Google clean data, and scale only what is profitable.
Budget pools on a handful of items while the rest of your catalogue never gets a fair test.
Branded and remarketing traffic inflates reported ROAS while new-customer growth stalls.
A low-margin product gets the same ROAS target as your most profitable one, so profit leaks on every sale.
Custom labels for margin, price band and performance so budget follows profit.
Separate campaigns or asset groups so proven products scale and new ones get a fair test.
Stop PMax claiming credit for people who were already searching for you.
On-brand images, videos, headlines and descriptions for every asset group.
Weekly review of where PMax is spending, with negatives applied where Google allows.
Controlled Shopping campaigns alongside PMax for products and queries you need to steer.
Took a regulated-niche store to $2M per month in revenue while keeping the account compliant.
Turned $4K of ad spend into $41K in revenue by focusing budget on proven, high-intent demand.
I map your products by margin, price and sales history to find where budget should go.
Campaigns and asset groups rebuilt around product groups, with custom labels in your feed.
New structure goes live with sensible targets so Smart Bidding can learn without waste.
Budget moves to the product groups proving profitable; laggards are capped or excluded.
Usually both. PMax brings reach and scale; Standard Shopping gives tight control over bids and search terms where you need it. The right split depends on your catalogue size, budget and data volume.
Allow 4–6 weeks of stable data. Big structural changes reset learning, so I batch changes rather than tinkering daily.
Yes, using brand exclusions and campaign settings, so you can see how much genuine new-customer revenue it drives.
Shopping works from around $1,500 per month. Below that, I start with one focused campaign on your best products and expand once the data supports it.
Tell me about your store and I’ll send a prioritised audit of your campaigns, feed and tracking — within 48 hours, no obligation.
Prefer to talk? Book a 20-min call or message me on WhatsApp.
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Google Ads Expert · Google Premier Partner · Fiverr Top Rated Seller. Helping ecommerce brands in 30+ countries grow profitably.
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