Smart Bidding is only as smart as the data you give it. I set up GA4, Google Tag Manager, enhanced conversions and server-side tagging so every sale is counted once, with the right value.
Every dashboard shows a different number, so nobody knows which to believe.
Page reloads, duplicate tags and missing transaction IDs distort your ROAS.
Without enhanced conversions and consent mode, Google sees fewer sales and bids too cautiously.
Existing tags, conversion actions and goals reviewed for gaps and duplicates.
A tidy, documented container that is easy to maintain.
View item, add to cart, checkout and purchase events with correct parameters.
Recover lost conversions while respecting user consent.
Recommended only when it is worth the extra hosting cost for your store.
Dynamic values, transaction IDs and one clean primary conversion.
Generated 1.25M conversions by fixing tracking first, then letting Smart Bidding optimise on clean data.
Took a regulated-niche store to $2M per month in revenue while keeping the account compliant.
Every tag, event and conversion action checked against real orders.
A clear tracking plan: what to track, where, and which conversion drives bidding.
Built in Tag Manager and tested with real test orders before going live.
Numbers compared against your store over the following weeks to confirm accuracy.
Rarely 100%, because attribution and consent differ between platforms. The goal is a close, consistent match so bidding works from reliable data. I document the expected gap so you know what is normal.
Not always. It helps most for higher-spend stores and strict privacy setups. I will tell you honestly whether it is worth it for you.
Changing primary conversions can reset Smart Bidding learning, so changes are planned to minimise disruption.
Admin access to Google Ads, GA4, Google Tag Manager and your store platform.
Tell me about your store and I’ll send a prioritised audit of your campaigns, feed and tracking — within 48 hours, no obligation.
Prefer to talk? Book a 20-min call or message me on WhatsApp.
🔒 Your data stays private. I reply personally within 24 hours.
Google Ads Expert · Google Premier Partner · Fiverr Top Rated Seller. Helping ecommerce brands in 30+ countries grow profitably.
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