Show up when shoppers search for exactly what you sell, and stop paying for clicks that never convert. Tight keyword control, sharp ad copy and relentless negative keyword work.
Your search terms report is full of queries that will never buy.
Generic copy means low click-through rates, higher CPCs and weaker Quality Scores.
Cheap branded clicks hide how expensive new-customer acquisition really is.
Keywords chosen for purchase intent, not just search volume.
Brand, non-brand and competitor traffic separated so results are clear.
Headlines and assets written to win the click and tested over time.
Negative keyword lists that stop wasted spend early.
The right Smart Bidding strategy and realistic targets for your margins.
Practical changes to lift conversion rate from the traffic you already pay for.
Turned $4K of ad spend into $41K in revenue by focusing budget on proven, high-intent demand.
Generated 1.25M conversions by fixing tracking first, then letting Smart Bidding optimise on clean data.
Map what buyers search for at each stage, and what to exclude.
Campaigns, ad groups, ads and extensions built around that intent.
Daily checks early on, then weekly search term and bid refinement.
Add new keyword themes and campaigns only once the core is profitable.
For smaller budgets of around $1,500–$2,500 per month, I launch one focused Search campaign with 1–2 ad groups and expand once data comes in. Splitting a small budget across many campaigns wastes it.
Only when conversion tracking is solid and there is enough data for Smart Bidding, and always paired with strong negative keywords.
Usually yes. It is cheap, protects you from competitors, and lives in its own campaign so it does not inflate results.
Search can drive sales from day one. Optimisation compounds over the first 4–8 weeks as data builds.
Tell me about your store and I’ll send a prioritised audit of your campaigns, feed and tracking — within 48 hours, no obligation.
Prefer to talk? Book a 20-min call or message me on WhatsApp.
🔒 Your data stays private. I reply personally within 24 hours.
Google Ads Expert · Google Premier Partner · Fiverr Top Rated Seller. Helping ecommerce brands in 30+ countries grow profitably.
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